49 THOUSAND

PROJECT OVERVIEW

I managed IT Cosmetics’ Instagram account for the Canadian market (@itcosmetics.ca), with over 49k followers, focusing on strengthening the brand’s connection with its local community and driving customer loyalty. I ensured content reflected a mix of global campaign materials, locally-created assets, local influencer content, and UGC. By pitching and executing content ideas from UGC to employee-generated content, I produced 5 top-performing Instagram Reels, leveraging emerging macro and micro trends to increase engagement and interactions.

KEY INITIATIVES

• Stay up to date with industry trends on social media

• Engage & create relationships with the brand community on Instagram

• Produce engaging UGC content & Behind-the-Team content

• Respond to direct messages & comments (100% response rate)

Tools Explored 🔧: Sprinklr, TikTok Creative Center